The Mid-Eastern Athletic Conference (MEAC) is a collegiate athletic conference whose full members are historically black colleges and universities in the Southeastern and the Mid-Atlantic United States. It participates in the National Collegiate Athletic Association’s Division I, and in football, in the Football Championship Subdivision.

The Ask

Create a television commercial to promote the athletes, the schools, the conference, and their championship game in Atlanta.

Our Approach

The goal was to create a lot of hype and excitement for this year’s tournament – we wanted to give it a lot more edge and use the player’s personalities to convey the competitive nature of the MEAC conference tournament. 

The Work

We invited the two top players from each team to our studio and let them loose. We filmed them working out, going through game-time rituals, trash talking and good old fashion posturing. The environment was raw and industrial and really caputred the grit and love these athletes have for the game and their schools.